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Someone asked me about this recently and, although I preferred using the WWW hostname (WWW is not a subdomain, a common misconception.) in website URLs, I wasn’t so clear as to the whys or wherefores about this or whether one was more desirable over the other.

In doing my research, it became clear that it’s a mini-controversy with ardent proponents on both sides of the issue. In fact, there is www.yes-www.org, a website that argues for including the WWW in URLs and no-www.org, a site that argues for “bare” or “naked” domains, i.e., NOT including the WWW in your site URLs.

Either way, you should pick one and stick with it!

WWW vs. non-WWW: The Arguments FOR and AGAINST

As I mentioned above, there are fairly passionate views about both sides of this issue, and each has its merits.

It should be made clear, however, that whatever your preference, the choice between WWW and non-WWW has NO impact on your website’s SEO. SEO DOES come into play if you don’t specify a Canonical URL which I discuss later in this article.

The Argument for using WWW

There are a couple of technical reasons why you might choose using the WWW over the non-WWW, as well as reasons related more to convention and personal preference.

From a technical perspective, there are several benefits to including the WWW.
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