
Many brands are enjoying increased traffic and engagement on their Facebook Pages. Some might be wondering how to connect this thriving community with their online stores.
There are many available options for Facebook eCommerce (aka “F-Commerce”) and, although we don’t cover every Facebook eCommerce solution, we have included the most popular offerings and those that exemplify the various approaches to Facebook eCommerce.
What should you look for in a Facebook eCommerce solution?
Finding the best Facebook eCommerce solution will mean comparing several elements, all of which we will cover as we profile each eCommerce application and merchant:
- Pricing
- Where does browsing happen (on a tab or a canvas app)?
- Is the Facebook application a stand-alone shop or part of an existing eStore platform?
- How much custom design is allowed?
- Compatibility with popular technologies (read: Dependence on Flash)
Facebook Store Front vs. Facebook eStore
One of the most important questions to ask is where do the transactions actually happen? This is how we will organize the different applications and platform in this post, first presenting apps that are simply “Store Fronts” and then identifying the platforms that offer a fully functional “Facebook eStore.” [Read more...]









