HyperArts on SEO, Social Media, Facebook, WordPress & Programming

Not your typical social media gig

Posted by Analisa in Social Media / Inbound Marketing on August 25th, 2010

We are looking for a new addition to our social media marketing team here at HyperArts.

This is a temporary part-time position, and we are looking for local applicants ONLY (in the SF Bay Area, preferably Oakland).

If you are interested and have the following applications, then please follow the instructions to email us. If you do not follow the instructions below, we will not consider you for a phone interview.

Qualifications:

College education
Comfortable with Photoshop and Microsoft Office programs
Familiar with WordPress interface, for both blogs and websites
Advanced knowledge of HTML and CSS
Familiar with FBML or ready to learn
Social Media experience (you use social networks in your personal life and understand the benefits for businesses)
Very comfortable with social sites like Facebook, Twitter, YouTube, Delicious, LinkedIn, Flickr and most blogging platforms.
Excellent writing skills

You should be:

Eager and quick to learn. Can you use search engines to find answers to your questions? Can you be an online detective and easily maneuver blog posts, discussion forums and social networks to find reliable and up-to-date information?
A people person. Do you work well with a group of people? Can you find humor in most situations? Your people skills must be translatable to online arenas as well...Can you make a Facebook Wall post sparkle and shine with your wit and personality?
Able to manage your own time without supervision. When given a task, can you keep track of your time and get things done quickly and efficiently? Can you find answers to questions on your own and report to a supervisor when needed?

About us:

HyperArts is primarily a web development and design company, but we also specialize in social media marketing and development. We are a fun-loving bunch who enjoy working hard while listening to music in the office.

We are looking for a new member of the team who will be primarily working with our social media manager (Analisa) to develop social media strategies for clients and build custom templates and pages on Facebook.

To Apply:

You must follow these instructions in order to be considered for a phone interview.

Send us an email with "Social Media Job" in the subject line;
Provide us with your name, location, education and skills;
Refer to the list of qualifications above, let us know which of your skills apply;
Share any and all relevant links to your social web presence (blogs, Facebook, Twitter, etc);
Tell us your availability;
Let us know how to best reach you by phone and email.

Emails should be sent to analisa at hyperarts dot com

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The Future of Static FBML Custom Tabs, Now that Facebook is Moving from FBML to iFrames

Posted by timware in Social Media / Inbound Marketing, Static FBML & FBML, Web Coding on August 20th, 2010

Yesterday, August 19, 2010, Facebook announced that in the pursuit of simplifying and standardizing their platform, they would be moving away from FBML and towards iFrames, both for canvas applications and Page tabs.

Facebook Static FBML, an app that allows those with minimal coding experience to create their own custom tabs, may be a victim of this change, as well as those amateur coders and the FBML Entrepreneurs who love them.

Facebook's Announcement of the FBML / iFrame Change

Namita Gupta wrote on the Facebook Developer Blog:

We are also moving toward IFrames instead of FBML for both canvas applications and Page tabs. As a part of this process, we will be standardizing on a small set of core FBML tags that will work with both applications on Facebook and external Web pages via our JavaScript SDK, effectively eliminating the technical difference between developing an application on and off Facebook.com.

Facebook's Previous Advice about Moving your Deleted Boxes Content to Custom Tabs? Forget about it!

Back in February when Facebook was letting everyone know that they would soon be getting rid of both the boxes Wall sidebar and the Boxes tab, it advised: "Create custom content in FBML on a custom tab (optional). Move deleted content from Boxes to a new tab on your page by adding the FBML application to your page."

Well, that was then and this is now. Now it appears they're saying something very different.
Read the rest of this entry »

custom tabs, Facebook, FBML, iframes, Static FBML

16 Comments

How Facebook Notes Have Changed & Why You Should Use Them

Posted by Analisa in Social Media / Inbound Marketing on August 11th, 2010

You may have noticed that Facebook is allowing Page admins to preview to upcoming changes to Page layouts, coming into effect on August 23rd (read Facebook's announcement here). Don't worry, only Page admins can see these changes. If you have already been designing FBML tabs for the new 520 pixel width, you should be fine. But what about the standard Facebook tabs that come with every page as default applications (Notes, Photos, Discussion, Reviews)? You should take a look at the new layout for these stock tabs and see how you can best utilize them in your page marketing strategy.

Take a closer look at the Notes Tab...

This blog post will focus specifically on Notes, a blogging feature built in to all Facebook Pages and Profiles. Today I noticed the new Notes layout on Pages:

The HyperArts blog is currently being imported via the Notes function (see tutorial for this below). You can see that now the Notes tab is a central column, nested between Facebook ads on the right and the HyperArts profile photo and page info on the left. The layout has changed a bit, giving readers a preview of each note, a link to read more, and any comments left on each note. Read the rest of this entry »

application, blog, blogging, changes, comments, Facebook, feed, format, HyperArts, import, notes, rss, social media, viral

4 Comments

Static FBML & Internet Explorer 8 - Use External Stylesheets, Not Inlined

Posted by timware in Social Media / Inbound Marketing, Static FBML & FBML, Web Coding on August 1st, 2010

As many of you have probably noticed, viewing Static FBML tabs with Internet Explorer 8 is now a rather painful experience IF you inlined the styles with the <style> ... </style> tag instead of having an external stylesheet called with the <link rel="stylesheet" text="text/css" href="URL TO STYLESHEET" /> tag.

If you call an external style sheet via the <link> tag, then IE 8 is happy and will display your tab as dictated by the styles in the stylesheet. This is a problem on Facebook's side, as nothing changed in the past few days with IE 8 and Facebook is constantly fiddling with their API.

This current problem underscores the importance of using external stylesheets for your Static FBML tabs instead of inlining the styles.

NEW: Read our tutorial on creating and hosting your external stylesheet, using Google Sites!

There is a bug report on the Facebook Bug Tracker #11683, but no one from Facebook has commented there.

The solution, as discussed in my earlier post on using external stylesheets with Static FBML, is to NOT inline your styles, but use the <link rel="stylesheet" type="text/css" href="URL TO STYLESHEET">. Of course, you have to put your CSS styles in a text document with the extension ".css" (and DON'T include the <style> </style> tags!). Besides the current situation, where IE 8 simply isn't rendering styles inlined with the <style> ... </style> tag, background images called from inlined styles are often displayed incorrectly.

You've changed from inlined to external styles and your tab's display is still broken in IE 8?

If you changed from inlined to external stylesheets and your Static FBML still appears broken, try incrementing the number we've recommended in the past to refresh Facebook's cache. Use:

The "?v=40.0" appended to the end of your stylesheet file name forces Facebook to refresh its cache. In the above example, I have intentionally set it high (usually you just start with 10.0) just to make sure. Every time you modify your external CSS you need to increment that number to refresh Facebook's cached version of your stylesheet.

If you're switching from using the <style> ... </style> tag to inline your styles, to calling your external stylesheet via the <link> tag, then I would strongly recommend using the "?v="40.0" method to emphasize the change on Facebook.

Facebook, facebook fan page, IE8, Internet Explorer, Static FBML

19 Comments

To Build a Facebook Page, You Need a Profile

Posted by Analisa in Social Media / Inbound Marketing, Static FBML & FBML on July 30th, 2010

“Having two identities for yourself is an example of a lack of integrity.”
- Mark Zuckerberg, Co-founder, CEO & President of Facebook (via Gigaom)

People often ask me why they can't have a Facebook Page for their business without having a personal Profile first. I usually try to explain that Facebook has made this mandatory (with one exception, see below) to encourage people to be as transparent as possible. I think Mark Zuckerberg's quote above expresses this sentiment even more accurately. Facebook (or at least their CEO) believes that everyone should "be themselves" on Facebook, and not hide behind a brand or logo. Facebook also probably wants as many people to be on Facebook as possible (for advertising revenue of course).

Facebook explains the difference between a Page and a Profile here.

"Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook...In addition, Pages are managed by admins who have personal Facebook profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your profile, you may add other admins to help you manage this Page. People who choose to connect to your Page won't be able to see that you are the Page admin or have any access to your personal account."

Read the rest of this entry »

Facebook, HyperArts, Mark Zuckerberg, pages, profile, social media

4 Comments

News Feed Optimization and Effective Facebook Posting

Posted by Analisa in Social Media / Inbound Marketing on July 14th, 2010

You may or may not have heard of NFO. It's similar to SEO, but specific to Facebook. "News Feed Optimization" refers to the strategy for posting content on your Facebook Page, with the goal of having it show up frequently in your fans' news feeds. While similar to the principles behind Google's search engine, Facebook's news feed takes into account several different factors based on your fans, their friends, their interests and more. Or in their words, "affinity, edge, and decay."

These three factors are part of "EdgeRank" the algorithm revealed by Facebook at their developers conference f8, in April 2010. Digital marketer Chris Sietsema blogs here about these three important pieces that together will determine the visibility of your content on Facebook.