Search Engine Optimization Services
Take a look at your website with a HyperArts SEO Pro, and learn how you can improve your website's search engine rankings.
SEO: Increasing Your Organic Ranking = Increased Sales
"Organic search results" refers to the ranking of your site based solely on your site's coding, content and inbound links, as contrasted with Pay-Per-Click ("Sponsored Links") results where your placement is determined by your bidding on keywords. Because almost 70% of search engine users don't even bother looking at the paid results, viewing them more as ads than relevant results for their search, it is crucial that your website rank as highly as possible in the organic results. HyperArts offers the following SEO packages and services to increase your organic ranking:
SEO Consulting
We offer phone consultation regarding SEO issues on an hourly basis. We can clarify issues that come up due to a site re-design, answer questions about various SEO myths and legends, suggest strategies for optimizing your website, and address emergencies such as a sudden drop in ranking.
SEO Assessment
An effective Search Engine Marketing (SEM) strategy and website Search Engine Optimization (SEO) plan begins with a thorough analysis of your current website to determine just how visible your site is to the search engines. This plan, for businesses with a smaller marketing budget, includes a thorough review of your website from an SEO perspective — coding, use of title and meta tags, mark-up and messaging — plus analysis of your targeted keywords, benchmark reports, as well as detailed information and strategies — specific to your website — on how to significantly improve your search engine rankings. Also included is two hours of phone consultation. Recommendations can be implemented either by your internal team or by HyperArts.
SEO Assessment - Premium
Our Premium SEO Assessment is a much more detailed and comprehensive analysis of your website's search-engine readiness, your keyword space, and how you stack up against the competition, with detailed suggestions for improvement, recommended next steps, plus three hours of phone consulting. Reports include:
- Search Engine Marketing Assessment
- Level of Optimization Assessment
- Keyword Assessment
- Baseline Keyword Ranking Test & Assessment
SEO Action Plan
Following our SEO Assessment, HyperArts can, if desired, create an Action Plan which consists of detailed instructions for modifying your website's directory and file nomenclature, title and meta tags, markup, and content, all with the goal of increasing your website's ranking and the number of leads your website generates. Our Action Plan specifies:
- The directory and file names for the pages on your website;
- For each page, we specify the content for the <title> tag, the "description" and "keyword" meta tags, and the main header tags (<h1>, <h2>, <h3>)
- content consulting and recommendations;
- linking strategies.
The Action Plan can be implemented by either HyperArts or by your internal staff. If developed by your internal team, HyperArts provides a period of phone support.
SEO Monthly Reporting & Management
For a monthly fee, HyperArts will manage your ongoing SEO efforts, scheduling monthly reports which extensively track your search engine rankings for your high-value keywords, as well as your competition's, provide a monthly summary of your website's rankings, with detailed suggestions for improvement, as well as phone consultation.
Search-Engine-Friendly Website Design
Because the way a website is coded is a key factor in getting good rankings, your website may need to be re-coded in order to better optimize it for the search engines. This does not necessarily mean a re-design, but rebuilding the underlying structure to conform to both Web Standards and SEO Best Practices (they're fundamentally the same!). HyperArts is expert at building sites to these standards.