Search Engine Optimization Services
SEO: Increasing Your Organic Ranking = Increased Sales
"Organic search results" refers to the ranking of your site based solely on your site's coding, content and inbound links, as contrasted with Pay-Per-Click ("Sponsored Links") results where your placement is determined by your bidding on keywords. Because almost 70% of search engine users don't even bother looking at the paid results, viewing them more as ads than relevant results for their search, it is crucial that your website rank as highly as possible in the organic results. HyperArts offers the following SEO packages and services to increase your organic ranking:
SEO Consulting
We offer phone consultation regarding SEO issues on an hourly basis. We can clarify issues that come up due to a site re-design, answer questions about various SEO myths and legends, suggest strategies for optimizing your website, and address emergencies such as a sudden drop in ranking.
SEO Audits — Analyzing & Assessing Your Website's SEO
An SEO Audit is the first step in improving your website's SEO. We research your keywords, assess your competitors' websites, review your website's coding, directory and file-naming structure, and content — to assess the correct approach for maximizing your website's search engine rankings. Our detailed reports provide the information your team needs to make the necessary changes, and we provide phone support to answer any questions that might come up in the course of implementing our recommendations.
SEO Action Plan
Following our SEO Assessment, HyperArts can, if desired, create an Action Plan which consists of detailed instructions for modifying your website's directory and file nomenclature, title and meta tags, markup, and content, all with the goal of increasing your website's ranking and the number of leads your website generates. Our Action Plan specifies:
- The directory and file names for the pages on your website;
- For each page, we specify the content for the <title> tag, the "description" and "keyword" meta tags, and the main header tags (<h1>, <h2>, <h3>)
- content consulting and recommendations;
- linking strategies.
The Action Plan can be implemented by either HyperArts or by your internal staff. If developed by your internal team, HyperArts provides a period of phone support.
SEO Monthly Reporting & Management
For a monthly fee, HyperArts will manage your ongoing SEO efforts, scheduling monthly reports which extensively track your search engine rankings for your high-value keywords, as well as your competition's, provide a monthly summary of your website's rankings, with detailed suggestions for improvement, as well as phone consultation.
Link Building Campaigns (Off-page SEO)
How many websites link to your website? How "popular" or "authoritative" are those websites? What is the content of the text linking to your website (the anchor text)? These are perhaps the strongest factors the search engines use in determining your ranking. You can have the most "optimized" site on the Internet, but if no one is linking to your website, the search engines will not regard your website as a valuable resource to serve up on searches. HyperArts can determine where your current links are coming from, if there are possibilities for improvement, identify websites that are good candidates to approach, and work with you to initiate an ongoing link-building campaign to improve your off-page SEO.
Search-Engine-Friendly Website Design
Because the way a website is coded is a key factor in getting good rankings, your website may need to be re-coded in order to better optimize it for the search engines. This does not necessarily mean a re-design, but rebuilding the underlying structure to conform to both Web Standards and SEO Best Practices (they're fundamentally the same!). HyperArts is expert at building sites to these standards.