Posts Tagged Twitter
Too Much Buzz?
Posted by Analisa in Social Media / Inbound Marketing on February 12th, 2010
People ask all the time, will we get tired of so much social? Social media, social networks, social business, social marketing…
I don’t really think that’s the right question, especially because sites like Facebook have shown us that people like social, even if they tend to be slow to the uptake at first. I would ask instead, in what manner will social become completely intertwined with all online activity?
Will You Continue to Follow Twitterers Who Tweet Ads?
Posted by timware in Social Media / Inbound Marketing on January 12th, 2010
Skip the rant … take the poll…
I read the a San Francisco Chronicle article this morning on the pay-per-tweet advertising model which is starting to gain ground and has a lot of people, including me, feeling very uncomfortable (and not in a good way).
Advertisers like Sony, NBC Universal and Microsoft have lined up for campaigns that pay Twitter users a few dollars to $10,000 per tweet, depending on their number of followers or their sphere of influence. [...] In the past six months, companies like Ad.ly, Sponsored Tweets of Orlando and newcomer MyLikes of San Francisco have launched services to broker ad deals between Twitter users and sponsors. The tweets are supposed to be marked with notations such as “(ad)” or “#ad” to comply with new Federal Trade Commission guidelines governing advertisements or endorsements by bloggers, experts and celebrities.
Like a lot of people, I think this flies in the face of the “spirit of Twitter” and the spirit of opt-in marketing. It seems like bait and switch. We start following people because of the value of their tweeting, and now advertising begins to creep into the mix. Of course, I understand that folks gotta make money. But, as Mashable’s Pete Cashmore asks, isn’t this “the exact same outdated model of interruption-based advertising that we’ve been trying to block out with a TiVo or an internet ad blocker?”
Once our favorite tweeters are taking money from advertisers, can we trust any product recommendations they might tweet? Can they take advertising from Microsoft and still criticize Microsoft? Hmmm. Troubling.
I’m very curious as to what others think about this. Will you abandon those you follow when you start seeing their ads in your Twitter stream?
Loading …Information & Opinions about Ads on Twitter
Negative Feedback is a GOOD Thing?
Posted by Analisa in Social Media / Inbound Marketing on October 23rd, 2009
I read a blog post from Ignite Social Media this morning, “How to Handle Negative Reviews” and it reminded me of a topic from last night’s social media event here at HyperArts…Tisha from Numi Tea brought up the topic of negative comments on their Facebook page and it started a lengthy discussion of the actual benefits of a negative post on a social media site.
Ignite points out that on some sites like Yelp or TripAdviser, the business or organization does not have the opportunity to respond to negative reviews. But if a complaint is made via Twitter, or Facebook or a blog comment, there are several ways to turn that negativity into something beneficial for both parties involved.
Twitter for Business – A Special Guide From the Experts
Posted by Analisa in Social Media / Inbound Marketing on July 24th, 2009
So many people claim to “not understand this Twitter thing”…like David Letterman, and my Mom. Well, now the people at Twitter have made it nice and easy for new users and skeptics, especially businesses trying to get in on the free marketing and promotional opportunities. The Twitter 101 guide for businesses spells it all out with images and comprehensive explanations of everything from searching Twitter to using hashtags and retweeting.
Anyone can benefit from this “Learn the Lingo” page that explains all of the different symbols and tricks for using Twitter effectively, but this “special guide” is geared specifically towards businesses trying to access the marketing goldmine that has been portrayed in the recent news, including several articles in the New York Times.
Assisted by screenshots that demonstrate the usefulness of many Twitter tools, a conversational voice that feels like a real friend guides readers through the “mysteries” of the Twittersphere. All the “secrets” are being revealed, and tactics are being rendered transparent… “Remember to post the badge onto your website that tells visitors to follow you on Twitter!” Here is just one of many encouraging messages from the site:
“One of Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way—tough for corporations to do in most other mediums.”
Trending Topics Search: Google was then, Twitter is now
Posted by Analisa in SEO - Google, Social Media / Inbound Marketing on May 21st, 2009
This morning I was annoyed to find three spam messages in my Facebook inbox, all from friends (victims) and all containing a link to “areps.at”. I was smart enough to not open the messages at all, let alone click on the evil little links. My first thought was, am I the only one? I went straight to Twitter to investigate…
First I sent out a tweet asking if anyone else had experienced the same problem, but that was really unnecessary. My second step should have been my first, which was simply searching “facebook” in the Twitter search (that now sits conveniently in the right hand-side toolbar). In the results I saw that the most recent tweets that contained my keyword ALL related to the scam! My question was answered immediately, by complete strangers. Some tweets looked like this: Read the rest of this entry »
A Tweet a day keeps the followers away?
Posted by Analisa in Social Media / Inbound Marketing on April 9th, 2009
My boss and I have been engaging in a little friendly rivalry via Twitter, jokingly competing to see who has the most followers at the end of each day. A little arms race, if you will. Because of my natural competitive spirit, I have been tweeting more and more, hoping to encourage more followers. Of course I only tweet really amazingly hilarious or stunningly poignant messages…But I have noticed that almost daily, although my follower count is steadily growing, the numbers fluctuate a bit. I hovered around 50 followers last week, and then it was around 57, up and down for a day, and then up to 60, and today, at 70. I wrote my first tweet on February 17th 2009, and for a long time my tweets were few and far between. As soon as I started tweeting at least 2x a day, my follower count went up. I wonder, do my tweets have anything to do with who follows me? Am I turning people away by too much noise, or not enough? Read the rest of this entry »
Can you stand out above the Social Media crowd?
Posted by Analisa in Social Media / Inbound Marketing on April 7th, 2009
When pitching Social Media Optimization to a potential client, I start to get really excited thinking about the endless potential for success in any of the social networks I recommend. I know how quickly this expert can become a thought leader on Twitter, how soon she will find her target audience on Facebook, and how she is an ideal candidate for a series of tutorial videos on her own YouTube channel. Every individual in the world is unique, so if they have something valuable to share then there has to be a special niche for them, an audience in need of their brand of expertise. As long as they are provided with the tools to access the masses, they can stand and deliver. But how do you convince a client that they not only have what it takes to thrive in the social mediasphere, but that social media will deliver a significant ROI, as long as they commit to sufficient participation in their desired communities? Read the rest of this entry »
Why do we LOVE Facebook?
Posted by Analisa in Social Media / Inbound Marketing on March 25th, 2009
After reading Sean’s post this morning, I really started to think about Facebook and why it has such a huge impact on our lives. Sean was involved in a lengthy conversation with friends about these new changes, so it obviously took up a chunk of his time and he cared enough to invest energy in writing about it on our blog. Even before the changes were made public, and since, I have seen countless blog posts, tweets and discussions everyday that talk about what people like, what they hate, what needs work, etc. It truly was, and still is, an uprising! Read the rest of this entry »
St. Paddy’s Day @ HyperArts
Posted by Analisa in Social Media / Inbound Marketing on March 17th, 2009
We have nothing to fear here at HyperArts on this Irish holiday…there will be no cyber pinching wars because…we are green! No, I don’t mean to say that we are eco-friendly, although we do have a re-usable filter in the coffee machine…I mean that we have a lovely emerald complexion that follows us wherever we go! Read the rest of this entry »
Even More Social Media Rules
Posted by Analisa in Social Media / Inbound Marketing on March 2nd, 2009
Intrigued and impressed by the hype around social media optimization, more and more companies are rushing out to “optimize” their own strategy when it comes to Tweeting, Facebook-ing, Stumble-ing and Digging. There are many experts out there who have been participating in social media since the early days, before web 2.0 was even a phrase, and they are offering innumerable tips on how to get social the right way…and use it to your advantage. But the realm of social media is not comparable to typical realms of marketing and advertising. When approaching a social media strategy it is important that businesses and their SMCs (social media consultants) know what users want to see and hear. Not pitches and selling points, but useful information and advice. You have to have the right attitude when it comes to sharing content. But that is by no means the only “rule” for using social media; there are hundreds of “17 Rules of Social Media” lists and articles already out there and this is just my own personal stab at the genre. Read the rest of this entry »
Facebook Fan Page Customization