When pitching Social Media Optimization to a potential client, I start to get really excited thinking about the endless potential for success in any of the social networks I recommend. I know how quickly this expert can become a thought leader on Twitter, how soon she will find her target audience on Facebook, and how she is an ideal candidate for a series of tutorial videos on her own YouTube channel. Every individual in the world is unique, so if they have something valuable to share then there has to be a special niche for them, an audience in need of their brand of expertise. As long as they are provided with the tools to access the masses, they can stand and deliver. But how do you convince a client that they not only have what it takes to thrive in the social mediasphere, but that social media will deliver a significant ROI, as long as they commit to sufficient participation in their desired communities? Read the rest of this entry »