Posts Tagged social media
Guide to Corporate Blogging and Guest Bloggers
Posted by Analisa in Social Media / Inbound Marketing on March 2nd, 2010
When launching a company blog, you want to get everyone on board. Even the people who are not directly contributing to the blog should know the blog’s mission statement. Your company is embarking on a journey that is different from traditional marketing and PR. This is a community effort, and your entire staff should understand the following ideas.
Your company should establish a set of guidelines, simple and clear, that outlines your goals and rules for the blog that will be read and followed by any contributor. The following list offers some general tips that will make any corporate blog easier to read, more likely to be shared, and much more relevant to your readers.
Share these tips with anyone who writes on your blog:
1) Gain Trust:
“Only 16% of online consumers who read corporate blogs say they trust them.
If you blog, your goal should be to create a blog about which people say “I like that – I don’t think of it as a company blog.” For the most part, that’s a hurdle you need to jump to gain their trust…
If you want to be a thought leader and helper for your customers, and you blog frequently about those customers’ problems and solutions, then you can generate trust. Want an example. Check out Rubbermaid’s blog.”
From Groundswell
Too Much Buzz?
Posted by Analisa in Social Media / Inbound Marketing on February 12th, 2010
People ask all the time, will we get tired of so much social? Social media, social networks, social business, social marketing…
I don’t really think that’s the right question, especially because sites like Facebook have shown us that people like social, even if they tend to be slow to the uptake at first. I would ask instead, in what manner will social become completely intertwined with all online activity?
Negative Feedback is a GOOD Thing?
Posted by Analisa in Social Media / Inbound Marketing on October 23rd, 2009
I read a blog post from Ignite Social Media this morning, “How to Handle Negative Reviews” and it reminded me of a topic from last night’s social media event here at HyperArts…Tisha from Numi Tea brought up the topic of negative comments on their Facebook page and it started a lengthy discussion of the actual benefits of a negative post on a social media site.
Ignite points out that on some sites like Yelp or TripAdviser, the business or organization does not have the opportunity to respond to negative reviews. But if a complaint is made via Twitter, or Facebook or a blog comment, there are several ways to turn that negativity into something beneficial for both parties involved.
Twitter for Business – A Special Guide From the Experts
Posted by Analisa in Social Media / Inbound Marketing on July 24th, 2009
So many people claim to “not understand this Twitter thing”…like David Letterman, and my Mom. Well, now the people at Twitter have made it nice and easy for new users and skeptics, especially businesses trying to get in on the free marketing and promotional opportunities. The Twitter 101 guide for businesses spells it all out with images and comprehensive explanations of everything from searching Twitter to using hashtags and retweeting.
Anyone can benefit from this “Learn the Lingo” page that explains all of the different symbols and tricks for using Twitter effectively, but this “special guide” is geared specifically towards businesses trying to access the marketing goldmine that has been portrayed in the recent news, including several articles in the New York Times.
Assisted by screenshots that demonstrate the usefulness of many Twitter tools, a conversational voice that feels like a real friend guides readers through the “mysteries” of the Twittersphere. All the “secrets” are being revealed, and tactics are being rendered transparent… “Remember to post the badge onto your website that tells visitors to follow you on Twitter!” Here is just one of many encouraging messages from the site:
“One of Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way—tough for corporations to do in most other mediums.”
Renting a room in Social Media’s BIG house
Posted by Analisa in Social Media / Inbound Marketing on May 4th, 2009
Today at the office a few people were troubleshooting an issue with a client’s online forum, and her complaints about having to deal with spam and regulating the users who can post to the forum, etc. Someone suggested setting up a Facebook page for her instead. This seemed like it would be a simpler way for the client to initiate and engage in dialogues with her audience. Then the wise Rachel so wisely pointed out, “But then anyone who wanted to be a part of the discussion would have to be on Facebook.” Yes, Rachel, of course they would, but isn’t everyone?
Read the rest of this entry »
All of my search engine results in one aggregated basket
Posted by Analisa in SEO - Google, Social Media / Inbound Marketing on April 17th, 2009
Leapfish, a new search engine aggregator still in beta, called HyperArts the other day, selling ad space similar to Google Adwords. They have, however, come up with a unique take on the concept of search engine advertising. They sell a string of keywords, but instead of paying per click, the advertiser buys ad space for those keywords permanently. Only three advertisements appear on each results page, and the top spot is sold for more than the second and third. Like buying real estate, or stock in the company, you are investing in that location, one of only three ads at the top and bottom of each search results page. The idea was intriguing, not enough to buy the ad space (since we do so well in Google’s organic results already 
, but enough to make me curious to explore Leapfish and their site a bit more thoroughly.
A Tweet a day keeps the followers away?
Posted by Analisa in Social Media / Inbound Marketing on April 9th, 2009
My boss and I have been engaging in a little friendly rivalry via Twitter, jokingly competing to see who has the most followers at the end of each day. A little arms race, if you will. Because of my natural competitive spirit, I have been tweeting more and more, hoping to encourage more followers. Of course I only tweet really amazingly hilarious or stunningly poignant messages…But I have noticed that almost daily, although my follower count is steadily growing, the numbers fluctuate a bit. I hovered around 50 followers last week, and then it was around 57, up and down for a day, and then up to 60, and today, at 70. I wrote my first tweet on February 17th 2009, and for a long time my tweets were few and far between. As soon as I started tweeting at least 2x a day, my follower count went up. I wonder, do my tweets have anything to do with who follows me? Am I turning people away by too much noise, or not enough? Read the rest of this entry »
Can you stand out above the Social Media crowd?
Posted by Analisa in Social Media / Inbound Marketing on April 7th, 2009
When pitching Social Media Optimization to a potential client, I start to get really excited thinking about the endless potential for success in any of the social networks I recommend. I know how quickly this expert can become a thought leader on Twitter, how soon she will find her target audience on Facebook, and how she is an ideal candidate for a series of tutorial videos on her own YouTube channel. Every individual in the world is unique, so if they have something valuable to share then there has to be a special niche for them, an audience in need of their brand of expertise. As long as they are provided with the tools to access the masses, they can stand and deliver. But how do you convince a client that they not only have what it takes to thrive in the social mediasphere, but that social media will deliver a significant ROI, as long as they commit to sufficient participation in their desired communities? Read the rest of this entry »
Facebook Pages – Blog Import Feed via Notes is Buggy
Posted by timware in Social Media / Inbound Marketing on March 26th, 2009
Facebook’s groovy new Page feature – importing your blog feed via Notes – is buggy. It does the initial import and updates happen somewhere between 24-36 hours. I’m using the Notes post-New Pages on our Facebook Page.
In a Twitter exchange with Rick Ector, Rick said he uses Blogger and it updates about an hour after he posts to his blog. We’re using Wordpress 2.7.1 here and definitely not getting the same result.
Also, if on the Notes page you try to add a Comment to a post, when you click “Comment” it just disappears and doesn’t post.
We followed these instructions in setting up the blog import with Notes, but not too happy just yet.
I’ve googled around and searched Facebook and lots of folks are reporting this issue but Facebook is maintaining silence. Nice….
Why do we LOVE Facebook?
Posted by Analisa in Social Media / Inbound Marketing on March 25th, 2009
After reading Sean’s post this morning, I really started to think about Facebook and why it has such a huge impact on our lives. Sean was involved in a lengthy conversation with friends about these new changes, so it obviously took up a chunk of his time and he cared enough to invest energy in writing about it on our blog. Even before the changes were made public, and since, I have seen countless blog posts, tweets and discussions everyday that talk about what people like, what they hate, what needs work, etc. It truly was, and still is, an uprising! Read the rest of this entry »
Facebook Fan Page Customization