Posts Tagged SMO
Twitter for Business - A Special Guide From the Experts
Posted by Analisa in Social Media / Inbound Marketing on July 24th, 2009
So many people claim to "not understand this Twitter thing"...like David Letterman, and my Mom. Well, now the people at Twitter have made it nice and easy for new users and skeptics, especially businesses trying to get in on the free marketing and promotional opportunities. The Twitter 101 guide for businesses spells it all out with images and comprehensive explanations of everything from searching Twitter to using hashtags and retweeting.
Anyone can benefit from this "Learn the Lingo" page that explains all of the different symbols and tricks for using Twitter effectively, but this "special guide" is geared specifically towards businesses trying to access the marketing goldmine that has been portrayed in the recent news, including several articles in the New York Times.
Assisted by screenshots that demonstrate the usefulness of many Twitter tools, a conversational voice that feels like a real friend guides readers through the "mysteries" of the Twittersphere. All the "secrets" are being revealed, and tactics are being rendered transparent... "Remember to post the badge onto your website that tells visitors to follow you on Twitter!" Here is just one of many encouraging messages from the site:
"One of Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way—tough for corporations to do in most other mediums."
Can you stand out above the Social Media crowd?
Posted by Analisa in Social Media / Inbound Marketing on April 7th, 2009
When pitching Social Media Optimization to a potential client, I start to get really excited thinking about the endless potential for success in any of the social networks I recommend. I know how quickly this expert can become a thought leader on Twitter, how soon she will find her target audience on Facebook, and how she is an ideal candidate for a series of tutorial videos on her own YouTube channel. Every individual in the world is unique, so if they have something valuable to share then there has to be a special niche for them, an audience in need of their brand of expertise. As long as they are provided with the tools to access the masses, they can stand and deliver. But how do you convince a client that they not only have what it takes to thrive in the social mediasphere, but that social media will deliver a significant ROI, as long as they commit to sufficient participation in their desired communities? Read the rest of this entry »
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