Posts Tagged search
News Feed Optimization and Effective Facebook Posting
Posted by Analisa in Social Media / Inbound Marketing on July 14th, 2010

You may or may not have heard of NFO. It's similar to SEO, but specific to Facebook. "News Feed Optimization" refers to the strategy for posting content on your Facebook Page, with the goal of having it show up frequently in your fans' news feeds. While similar to the principles behind Google's search engine, Facebook's news feed takes into account several different factors based on your fans, their friends, their interests and more. Or in their words, "affinity, edge, and decay."
These three factors are part of "EdgeRank" the algorithm revealed by Facebook at their developers conference f8, in April 2010. Digital marketer Chris Sietsema blogs here about these three important pieces that together will determine the visibility of your content on Facebook.
Facebook as a Search Engine
Posted by Analisa in Social Media / Inbound Marketing on March 24th, 2010
We have been saying it for the last year, that more and more people use Facebook to search for things other than just friends, crushes and ex-boyfriends...like products and services...and a while ago Facebook made this type of searching much easier. When you search with keywords on Facebook you get results in different categories, like people, pages, applications and web.
That last one is key: now you can actually browse the entire internet via Facebook. A recent development, Facebook features their search results from Microsoft's Bing search engine:
And before you even click enter, when typing keywords into the search field at the top of any Facebook page, the top relevant results pop up, encouraging you to visit these most popular pages or profiles.
For example, when I type "shoes" into the search field I get these suggestions:
The most relevant page to my search term, and the page with the most fans, appears first. If I type in a brand name like Levi's, I not only get the Levi's official page, but other small fan pages, as well as a personal profile of a person with "levis" in her name. She and I have 4 mutual friends, so Facebook thinks I might either be looking for her, or could possibly be interested in connecting with her.
This drop-down menu of search results is new, and I am sure many people did not notice its appearance.
I wonder, does this have any SEO implications that might affect page developers? Will it change the way you use Facebook?
Google's Wonder Wheel - Search Concept Mapping
Posted by timware in SEO - Google on May 13th, 2009
Google has just rolled out some new features recently and the standout, from a wow-factor POV, has to be Wonder Wheel which displays search results as a series of spoked hubs, with the search term in the hub and related terms at the tip of each spoke.
Just do a Google search on, say, Thomas Pynchon. You will see the results displayed. Click on the "show options" link just beneath the Google logo.






