Posts Tagged pages
Set a Custom URL/Username for Your Facebook Page
Posted by Analisa in Social Media / Inbound Marketing on August 11th, 2010
This video tutorial explains, step-by-step, how to choose and secure your Facebook Page's custom URL. Choose wisely, because one you set your username, it cannot be changed. The video's script is included below.
A note on Capital Letters
An important note, that is not included in the video, is that your username can include capital letters. If you have a company name like "We Help You Move" with multiple words, you might want to capitalize each separate word in your username to make it easier to read (like "WeHelpYouMove" instead of "wehelpyoumove").
*NOTE: You must have at least 25 fans to set a username (custom URL) for your Page!
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To Build a Facebook Page, You Need a Profile
Posted by Analisa in Social Media / Inbound Marketing, Static FBML & FBML on July 30th, 2010
“Having two identities for yourself is an example of a lack of integrity.”
- Mark Zuckerberg, Co-founder, CEO & President of Facebook (via Gigaom)
People often ask me why they can't have a Facebook Page for their business without having a personal Profile first. I usually try to explain that Facebook has made this mandatory (with one exception, see below) to encourage people to be as transparent as possible. I think Mark Zuckerberg's quote above expresses this sentiment even more accurately. Facebook (or at least their CEO) believes that everyone should "be themselves" on Facebook, and not hide behind a brand or logo. Facebook also probably wants as many people to be on Facebook as possible (for advertising revenue of course).
Facebook explains the difference between a Page and a Profile here.
"Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook...In addition, Pages are managed by admins who have personal Facebook profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your profile, you may add other admins to help you manage this Page. People who choose to connect to your Page won't be able to see that you are the Page admin or have any access to your personal account."
FBML Examples from the HyperArts Fan Page
Posted by Analisa in Social Media / Inbound Marketing, Static FBML & FBML on July 12th, 2010
We asked our fans to share links to their favorite FBML examples, and here are a few that we liked and wanted to share. I am going to highlight the "best practices" of Fan page development (BP) that are demonstrated by each example, and also my suggestions for improvements (TRY THIS).
See You There Invitations
(shared by Judene McCalla)
- Best Practice: This simple landing page tab welcomes users to the business page and describes the company and its services/products.
- TRY THIS: Your landing page should explain what your purpose is here on Facebook, and encourage people to become a fan by offering some information or community service or even a product of value. Tell us, what is this Facebook Page all about? What value are you offering to your fans?
- BP: A second tab serves as a mailing list sign-up, a great way to add subscribers to your email newsletter list.
- TRY THIS: Keep it simple and combine these two tabs into one. You can add your mailing list email-form to the welcome tab and make it easy for new visitors to get all of the information in one place.
FBML Tutorial Videos
Posted by Analisa in Social Media / Inbound Marketing, Static FBML & FBML, Web Coding on May 21st, 2010
We have been asked lots of questions about FBML and developing custom tabs for Facebook Pages. Often they are the same basic questions and we are happy to answer them...But sometimes telling you how to do things is not nearly as effective as showing you!
Here are some videos that show you set-by-step instructions for optimizing your Facebook page and custom FBML tabs with video, music, photos and more:
How to add FBML to your Facebook Page
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Migrating Facebook Fans to a New Fan Page
Posted by Analisa in Social Media / Inbound Marketing on April 6th, 2010
For various reasons, an administrator sometimes needs to change the name of a fan page; perhaps the company's or a product's name has changed and the current name is no longer accurate. Because Facebook does not allow admins to make changes to the name or category of their current page, an admin will have to abandon the old page and create a new page.
Yes, this means starting over from scratch. But what about your fans? How will they know that they need to "fan" a new page, and how will you convince them to do so? Here are several tips for making the migration of fans easy for everyone:
- Create your new page first. Do not delete your old page.
- Every couple days, post a status update that alerts current fans to your new page and provides the URL.
Add an FBML Box to Your Fan Page Wall
Posted by Analisa in Social Media / Inbound Marketing on March 24th, 2010
Seen custom FBML boxes on the left side of Facebook Fan page walls? It's easy to do yourself, but just as a warning, Facebook is planning to remove the boxes tab and left-column boxes in "early 2010."
When you create the FBML box that you wish to publish on your page's wall, remember to keep the dimensions appropriate for the space. If you create a box that is too wide, you will mess with the formatting. You have 200 pixels of width, and plenty of height. You can move the wall box anywhere below the Fans box (it can not sit directly under your profile photo).
So, here are step-by-step instructions for adding the wall box:
1) Go to "Edit my page" and find the existing FBML box that you wish to send to your wall.
2) Click on "Application settings" and choose to Add the Box option.
3) Go back to the Page and click the arrows the the right of your wall tabs. Go to the Boxes tab.
4) Find the FBML box you just added. Click on the editing pencil in the upper right hand corner and choose "Move to Wall tab"
Your FBML box should appear on the left side of your page.
Static FBML Code Templates for Sale!
