Posts Tagged PageRank
Link-Building Strategies for 2010 – Think Like Google
Posted by timware in SEO - Google, Social Media / Inbound Marketing on March 21st, 2010
During the past year my thinking about link-building best practices has greatly evolved, partially due to a greater immersion in social media marketing where the focus is on creating great content and an authentic engagement with the community, as well as to listening what Google has to say about how it assesses websites.
Increasingly, I’ve come to believe that the best backlinking strategy is a 100% authentic strategy, creating content that is of value to users — build it and they will come — and engaging with the community to share your knowledge and expertise and increase awareness of what you have to offer. To supplement this, there are a handful of directories where site submissions are human-reviewed and the directories themselves have a high PageRankGoogle's metric for how popular a site is on the Web, on a scale of 1-10 (higher is better). The biggest factor is how many external sites link to yours, and the authority, popularity and relevance of those sites..
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Google PageRank – How important is it, really?
Posted by timware in SEO - Google on April 5th, 2009
I’ve been a student and practitioner of Search Engine Optimization – SEO – for a number of years. And I have to admit that the Great SEO Pastime of trying to figure out Google’s search algorithm is both frustrating and endlessly fascinating, like reading a Thomas Pynchon novel.
As we know, PageRank (“PR”) – the metric Google uses to assess a Web page’s “popularity” – was the central innovation of Larry Page (where apparently the name comes from) and Sergey Brin when they were at Stanford back in the 1990s. It was at the time a very effective way to assess the relevance of a page by measuring how many other Web pages linked to that page, the content of the linked text (the “anchor text”), and the PageRank/popularity of the linking page. More recently, it is thought that the “theme” of the linking page and its relevance to the theme of the page linked to is also a factor in assessing PageRank.
Of course, all of this is surmised, as Google protects the secrets of its search algorithms as ferociously as Thomas Pynchon protects his privacy.
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