Today at the office a few people were troubleshooting an issue with a client’s online forum, and her complaints about having to deal with spam and regulating the users who can post to the forum, etc. Someone suggested setting up a Facebook page for her instead. This seemed like it would be a simpler way for the client to initiate and engage in dialogues with her audience. Then the wise Rachel so wisely pointed out, “But then anyone who wanted to be a part of the discussion would have to be on Facebook.” Yes, Rachel, of course they would, but isn’t everyone?
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