Posts Tagged Ning
Branded Social Networks: Does the name matter?
Posted by Analisa in Social Media / Inbound Marketing on August 3rd, 2010
Some people will tell you that "content is king" when it comes to social media. Post/blog/share good information that your audience wants to hear, and you will develop a following. But what about the medium for your sharing? Which network will you choose? How much does a platform contribute to or hinder your success?
If you are trying to find the perfect social site for your business, organization, or personal interest, do you choose the best platform for your purposes, or the popular one with the most familiar name?
Names Matter
Perhaps there is something in a name after all. 500 million people feel comfortable with Facebook, perhaps that is why so many brands have decided to focus on building their presence on that particular network. It's not a perfect platform by any means, especially for marketing, since FB tries to protect users from spam and un-paid advertising. Even the paid advertising is kept to a minimum. There is no way for Page admins to message their fans, or post to their profiles. The complaints and "known bugs" on Facebook seem to be endless! There must be a better network for building online communities, but this one if by far the most popular. Read the rest of this entry »
Renting a room in Social Media's BIG house
Posted by Analisa in Social Media / Inbound Marketing on May 4th, 2009
Today at the office a few people were troubleshooting an issue with a client’s online forum, and her complaints about having to deal with spam and regulating the users who can post to the forum, etc. Someone suggested setting up a Facebook page for her instead. This seemed like it would be a simpler way for the client to initiate and engage in dialogues with her audience. Then the wise Rachel so wisely pointed out, “But then anyone who wanted to be a part of the discussion would have to be on Facebook.” Yes, Rachel, of course they would, but isn’t everyone?
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