Posts Tagged marketing
Branded Social Networks: Does the name matter?
Posted by Analisa in Social Media / Inbound Marketing on August 3rd, 2010
Some people will tell you that "content is king" when it comes to social media. Post/blog/share good information that your audience wants to hear, and you will develop a following. But what about the medium for your sharing? Which network will you choose? How much does a platform contribute to or hinder your success?
If you are trying to find the perfect social site for your business, organization, or personal interest, do you choose the best platform for your purposes, or the popular one with the most familiar name?
Names Matter
Perhaps there is something in a name after all. 500 million people feel comfortable with Facebook, perhaps that is why so many brands have decided to focus on building their presence on that particular network. It's not a perfect platform by any means, especially for marketing, since FB tries to protect users from spam and un-paid advertising. Even the paid advertising is kept to a minimum. There is no way for Page admins to message their fans, or post to their profiles. The complaints and "known bugs" on Facebook seem to be endless! There must be a better network for building online communities, but this one if by far the most popular. Read the rest of this entry »
Migrating Facebook Fans to a New Fan Page
Posted by Analisa in Social Media / Inbound Marketing on April 6th, 2010
For various reasons, an administrator sometimes needs to change the name of a fan page; perhaps the company's or a product's name has changed and the current name is no longer accurate. Because Facebook does not allow admins to make changes to the name or category of their current page, an admin will have to abandon the old page and create a new page.
Yes, this means starting over from scratch. But what about your fans? How will they know that they need to "fan" a new page, and how will you convince them to do so? Here are several tips for making the migration of fans easy for everyone:
- Create your new page first. Do not delete your old page.
- Every couple days, post a status update that alerts current fans to your new page and provides the URL.
Guide to Corporate Blogging and Guest Bloggers
Posted by Analisa in Social Media / Inbound Marketing on March 2nd, 2010
When launching a company blog, you want to get everyone on board. Even the people who are not directly contributing to the blog should know the blog’s mission statement. Your company is embarking on a journey that is different from traditional marketing and PR. This is a community effort, and your entire staff should understand the following ideas.
Your company should establish a set of guidelines, simple and clear, that outlines your goals and rules for the blog that will be read and followed by any contributor. The following list offers some general tips that will make any corporate blog easier to read, more likely to be shared, and much more relevant to your readers.
Share these tips with anyone who writes on your blog:
1) Gain Trust:
"Only 16% of online consumers who read corporate blogs say they trust them.
If you blog, your goal should be to create a blog about which people say “I like that – I don’t think of it as a company blog.” For the most part, that’s a hurdle you need to jump to gain their trust…
If you want to be a thought leader and helper for your customers, and you blog frequently about those customers’ problems and solutions, then you can generate trust. Want an example. Check out Rubbermaid’s blog."
From Groundswell
Even More Social Media Rules
Posted by Analisa in Social Media / Inbound Marketing on March 2nd, 2009
Intrigued and impressed by the hype around social media optimization, more and more companies are rushing out to “optimize” their own strategy when it comes to Tweeting, Facebook-ing, Stumble-ing and Digging. There are many experts out there who have been participating in social media since the early days, before web 2.0 was even a phrase, and they are offering innumerable tips on how to get social the right way…and use it to your advantage. But the realm of social media is not comparable to typical realms of marketing and advertising. When approaching a social media strategy it is important that businesses and their SMCs (social media consultants) know what users want to see and hear. Not pitches and selling points, but useful information and advice. You have to have the right attitude when it comes to sharing content. But that is by no means the only “rule” for using social media; there are hundreds of “17 Rules of Social Media” lists and articles already out there and this is just my own personal stab at the genre. Read the rest of this entry »
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