Leapfish, a new search engine aggregator still in beta, called HyperArts the other day, selling ad space similar to Google Adwords. They have, however, come up with a unique take on the concept of search engine advertising. They sell a string of keywords, but instead of paying per click, the advertiser buys ad space for those keywords permanently. Only three advertisements appear on each results page, and the top spot is sold for more than the second and third. Like buying real estate, or stock in the company, you are investing in that location, one of only three ads at the top and bottom of each search results page. The idea was intriguing, not enough to buy the ad space (since we do so well in Google’s organic results already , but enough to make me curious to explore Leapfish and their site a bit more thoroughly.

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