Posts Tagged HyperArts
Facebook Static FBML: Setting Up Your External CSS Stylesheet & Image Hosting with Google Sites
Posted by timware in Social Media / Inbound Marketing, Static FBML & FBML, Web Coding on August 2nd, 2010
The recent problems with Internet Explorer 8 not rendering CSS styles when inlined on Static FBML tabs using the <style>...</style> tags has underscored the importance of using an external stylesheet — a separate text file with the extension ".css" that contains all your CSS style rules — to apply CSS to your tabs.
Those fan page owners who aren't comfortable creating and uploading files to a Web server have been particularly hit by this IE 8 problem, and unfortunately IE 8 is currently a very popular browser.
Google Sites for Hosting your Images and your CSS Stylesheet
I decided to find the easiest and cheapest solution possible for external hosting of CSS files and images — and that solution is Google Sites, a Web service Google offers that allows the creation of websites, including the creation of directories and the uploading of HTML and CSS files, images and other file types.
Although Google Sites was originally intended for creating websites, I'll show you how to use it as a free and easy service for hosting your stylesheets, images and other file types.
Read the rest of this entry »
To Build a Facebook Page, You Need a Profile
Posted by Analisa in Social Media / Inbound Marketing, Static FBML & FBML on July 30th, 2010
“Having two identities for yourself is an example of a lack of integrity.”
- Mark Zuckerberg, Co-founder, CEO & President of Facebook (via Gigaom)
People often ask me why they can't have a Facebook Page for their business without having a personal Profile first. I usually try to explain that Facebook has made this mandatory (with one exception, see below) to encourage people to be as transparent as possible. I think Mark Zuckerberg's quote above expresses this sentiment even more accurately. Facebook (or at least their CEO) believes that everyone should "be themselves" on Facebook, and not hide behind a brand or logo. Facebook also probably wants as many people to be on Facebook as possible (for advertising revenue of course).
Facebook explains the difference between a Page and a Profile here.
"Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook...In addition, Pages are managed by admins who have personal Facebook profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your profile, you may add other admins to help you manage this Page. People who choose to connect to your Page won't be able to see that you are the Page admin or have any access to your personal account."
FBML Examples from the HyperArts Fan Page
Posted by Analisa in Social Media / Inbound Marketing, Static FBML & FBML on July 12th, 2010
We asked our fans to share links to their favorite FBML examples, and here are a few that we liked and wanted to share. I am going to highlight the "best practices" of Fan page development (BP) that are demonstrated by each example, and also my suggestions for improvements (TRY THIS).
See You There Invitations
(shared by Judene McCalla)
- Best Practice: This simple landing page tab welcomes users to the business page and describes the company and its services/products.
- TRY THIS: Your landing page should explain what your purpose is here on Facebook, and encourage people to become a fan by offering some information or community service or even a product of value. Tell us, what is this Facebook Page all about? What value are you offering to your fans?
- BP: A second tab serves as a mailing list sign-up, a great way to add subscribers to your email newsletter list.
- TRY THIS: Keep it simple and combine these two tabs into one. You can add your mailing list email-form to the welcome tab and make it easy for new visitors to get all of the information in one place.
The ROI Defense of Social Media
Posted by Analisa in Social Media / Inbound Marketing on May 27th, 2010
On Wednesday May 19th, we had our 6th social media event at HyperArts. We began hosting these "mixers" or "meet-ups" almost exactly a year ago and we have always been amazed by how informative, interesting and fun they are each time. At each event we have invited local social media experts to come and share their strategies, advice and experiences with our guests. I actually met most of the people who have come to speak on social networks like Twitter or Facebook.
Since the beginning, the format of the events has been casual, with 2-3 presentations each night. But for this last gathering, I decided to try something new. First of all, I had 5 prospective guest speakers (from 4 organizations) that I wanted to invite, so the night would get really long if each one presented for 10-15 minutes plus questions. I remember attending a great discussion panel event at Razorfish in the city, and decided to give that setup a try. I knew that everyone would have great things to share, since each organization that I invited really understands the importance of community (not selling) on social networks. Our fabulous guests included:
- Ellen Seebold of Seebold Marketing Communications
- Adam Rozan of the Oakland Museum of California
- Andy Murdock and Rana Freedman of Lonely Planet
- Elisa Williams of the Oakland Visitors Bureau
Static FBML Code Templates for Sale!
How Facebook Notes Have Changed & Why You Should Use Them
Posted by Analisa in Social Media / Inbound Marketing on August 11th, 2010
You may have noticed that Facebook is allowing Page admins to preview to upcoming changes to Page layouts, coming into effect on August 23rd (read Facebook's announcement here). Don't worry, only Page admins can see these changes. If you have already been designing FBML tabs for the new 520 pixel width, you should be fine. But what about the standard Facebook tabs that come with every page as default applications (Notes, Photos, Discussion, Reviews)? You should take a look at the new layout for these stock tabs and see how you can best utilize them in your page marketing strategy.
Take a closer look at the Notes Tab...
This blog post will focus specifically on Notes, a blogging feature built in to all Facebook Pages and Profiles. Today I noticed the new Notes layout on Pages:
The HyperArts blog is currently being imported via the Notes function (see tutorial for this below). You can see that now the Notes tab is a central column, nested between Facebook ads on the right and the HyperArts profile photo and page info on the left. The layout has changed a bit, giving readers a preview of each note, a link to read more, and any comments left on each note. Read the rest of this entry »
application, blog, blogging, changes, comments, Facebook, feed, format, HyperArts, import, notes, rss, social media, viral
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