When launching a company blog, you want to get everyone on board. Even the people who are not directly contributing to the blog should know the blog’s mission statement. Your company is embarking on a journey that is different from traditional marketing and PR. This is a community effort, and your entire staff should understand the following ideas.

Your company should establish a set of guidelines, simple and clear, that outlines your goals and rules for the blog that will be read and followed by any contributor. The following list offers some general tips that will make any corporate blog easier to read, more likely to be shared, and much more relevant to your readers.

Share these tips with anyone who writes on your blog:

1) Gain Trust:

“Only 16% of online consumers who read corporate blogs say they trust them.

If you blog, your goal should be to create a blog about which people say “I like that – I don’t think of it as a company blog.” For the most part, that’s a hurdle you need to jump to gain their trust…

If you want to be a thought leader and helper for your customers, and you blog frequently about those customers’ problems and solutions, then you can generate trust. Want an example. Check out Rubbermaid’s blog.”

From Groundswell

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