Posts Tagged Business
The ROI Defense of Social Media
Posted by Analisa in Social Media / Inbound Marketing on May 27th, 2010
On Wednesday May 19th, we had our 6th social media event at HyperArts. We began hosting these “mixers” or “meet-ups” almost exactly a year ago and we have always been amazed by how informative, interesting and fun they are each time. At each event we have invited local social media experts to come and share their strategies, advice and experiences with our guests. I actually met most of the people who have come to speak on social networks like Twitter or Facebook.
Since the beginning, the format of the events has been casual, with 2-3 presentations each night. But for this last gathering, I decided to try something new. First of all, I had 5 prospective guest speakers (from 4 organizations) that I wanted to invite, so the night would get really long if each one presented for 10-15 minutes plus questions. I remember attending a great discussion panel event at Razorfish in the city, and decided to give that setup a try. I knew that everyone would have great things to share, since each organization that I invited really understands the importance of community (not selling) on social networks. Our fabulous guests included:
- Ellen Seebold of Seebold Marketing Communications
- Adam Rozan of the Oakland Museum of California
- Andy Murdock and Rana Freedman of Lonely Planet
- Elisa Williams of the Oakland Visitors Bureau
Guide to Corporate Blogging and Guest Bloggers
Posted by Analisa in Social Media / Inbound Marketing on March 2nd, 2010
When launching a company blog, you want to get everyone on board. Even the people who are not directly contributing to the blog should know the blog’s mission statement. Your company is embarking on a journey that is different from traditional marketing and PR. This is a community effort, and your entire staff should understand the following ideas.
Your company should establish a set of guidelines, simple and clear, that outlines your goals and rules for the blog that will be read and followed by any contributor. The following list offers some general tips that will make any corporate blog easier to read, more likely to be shared, and much more relevant to your readers.
Share these tips with anyone who writes on your blog:
1) Gain Trust:
“Only 16% of online consumers who read corporate blogs say they trust them.
If you blog, your goal should be to create a blog about which people say “I like that – I don’t think of it as a company blog.” For the most part, that’s a hurdle you need to jump to gain their trust…
If you want to be a thought leader and helper for your customers, and you blog frequently about those customers’ problems and solutions, then you can generate trust. Want an example. Check out Rubbermaid’s blog.”
From Groundswell
Twitter for Business – A Special Guide From the Experts
Posted by Analisa in Social Media / Inbound Marketing on July 24th, 2009
So many people claim to “not understand this Twitter thing”…like David Letterman, and my Mom. Well, now the people at Twitter have made it nice and easy for new users and skeptics, especially businesses trying to get in on the free marketing and promotional opportunities. The Twitter 101 guide for businesses spells it all out with images and comprehensive explanations of everything from searching Twitter to using hashtags and retweeting.
Anyone can benefit from this “Learn the Lingo” page that explains all of the different symbols and tricks for using Twitter effectively, but this “special guide” is geared specifically towards businesses trying to access the marketing goldmine that has been portrayed in the recent news, including several articles in the New York Times.
Assisted by screenshots that demonstrate the usefulness of many Twitter tools, a conversational voice that feels like a real friend guides readers through the “mysteries” of the Twittersphere. All the “secrets” are being revealed, and tactics are being rendered transparent… “Remember to post the badge onto your website that tells visitors to follow you on Twitter!” Here is just one of many encouraging messages from the site:
“One of Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way—tough for corporations to do in most other mediums.”
Facebook Business Presence – Page, Group or Profile?
Posted by timware in Social Media / Inbound Marketing on March 22nd, 2009
HyperArts has been researching the best way to establish a business presence on Facebook and, after some trial & error, we’ve settled on using the “Page” format rather than the “Group” format. Setting up a “Profile” as a business actually violates Facebook’s terms of service which is why Facebook set up Pages, so that brands and businesses could have a presence. Profiles are strictly for individuals.
The primary difference between Pages and Groups is that Pages have “fans” and Groups have “members.” But Pages also allow live blog or Twitter feeds to your landing page, a greater selection of applications, and other business-friendly features. Check this article for a good Pages / Groups comparison. Read the rest of this entry »
Static FBML Code Templates for Sale!
