Posts Tagged blogs
How to Announce and Promote Your Blog - Best Practices
Posted by timware in SEO - Google, Social Media / Inbound Marketing on January 12th, 2010
OK. You've set up your blog, in a subdirectory of your primary domain, you've implemented a well considered "taxonomy" for categories and tags, and you've begun to blog. You're very pleased with the posts you've created (you should have at least 4 or 5 posts published) and want to begin promoting your blog.
In promoting your blog, the most important thing you must remember is don't overdo it!. In the community of bloggers and social media, patience is the key. Make sure your primary objective is adding value to the Web. Be sincere, relevant and informative.
Three Things You Should Know About Blogging
- Check your facts, your grammar and your spelling!
Remember, you are your brand. Your posts represent who you and your brand are to the world. Your reputation — your expertise and your attention to detail — is on the line with every post. Poor writing, erroneous facts, and spelling errors scream "Amateur!" First and foremost, take that extra bit of time to get it right before publishing. - Make Sure Your Blog is Properly SEO'd!
These SEO steps are essential in maximizing your search engine rankings for each post:- Your posts should be search-engine-friendly, and this is more than just incorporating keywords into your content. Your posts' URLs should be natural-language, keyword-rich: "/your-blog-directory/the-title-of-this-post-keywords/", not "/your-blog-directory/?p=123" (in WordPress, use "Permalinks" to accomplish this).
- Your category "taxonomy" should be well organized with keyword-aware category names.
- Each post should have a unique, descriptive and keyword-rich title tag and "description" meta tag (Read my post on SEO Best Practices for your WordPress blog).
- Again ... Don't Overdo It!
Remember, you're entering an established community. Take time to introduce yourself, get to know the conventions and etiquette of the blog space, and be patient. If you make contributions of value to the conversations, you will get value in return. Here is an excellent list of suggestions of what NOT TO DO to promote your blog!
Maximizing WordPress Blog SEO + General Tips for Efficient Blogging
Posted by timware in LINKS: WordPress, SEO - Google, Social Media / Inbound Marketing on May 4th, 2009
Having set up various clients with WordPress, clients who were interested in search engine rankings and ways to optimize their blog and posts for the search engines, I thought I'd layout some basics for setting up your WordPress blog for ultimate SEO bang.
Also included here are some other WordPress plug-ins & tips we've found indispensable for setting up maximum-efficiency blogs.
Facebook Pages - Blog Import Feed via Notes is Buggy
Posted by timware in Social Media / Inbound Marketing on March 26th, 2009
Facebook's groovy new Page feature - importing your blog feed via Notes - is buggy. It does the initial import and updates happen somewhere between 24-36 hours. I'm using the Notes post-New Pages on our Facebook Page.
In a Twitter exchange with Rick Ector, Rick said he uses Blogger and it updates about an hour after he posts to his blog. We're using WordPress 2.7.1 here and definitely not getting the same result.
Also, if on the Notes page you try to add a Comment to a post, when you click "Comment" it just disappears and doesn't post.
We followed these instructions in setting up the blog import with Notes, but not too happy just yet.
I've googled around and searched Facebook and lots of folks are reporting this issue but Facebook is maintaining silence. Nice....
My Blog, My Self
Posted by Analisa in Social Media / Inbound Marketing on March 4th, 2009
Many social media experts have blogs where they share their wisdom, and sometimes even wit, with the world. One in particular that I have found insightful and relevant is Matt Hames and his blog on social media called “People Like to Share”. Hames includes an About Me page where he clearly states that he is employed as a social media strategist by a company that specializes in marketing and web PR. But he is not being paid to have this blog, it’s his own project and in his posts he does not express the views of his employer. He is trying to be transparent, an important new phenomenon being adopted by savvy folks in the social media world. Read the rest of this entry »
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