NOTE: My article is finished, but please feel free to submit your fine work here for awhile.
Submit a Page and it doesn’t have to be yours that best takes advantage of Facebook’s new Page layout and win a signed copy Guy Kawasaki’s excellent new book Enchantment.
Facebook’s new Page layout allows for a much more complete branding experience, giving over most of the masthead, left column and main content area to brands to make it their own. I think it’s a vast improvement over the previous layout.
I am going to be writing a blog post discussing the design and branding possibilities that have opened up with the introduction of Facebook’s new Fan Page layouts, and I will feature several Pages that best take advantage of the new layout and features.
I am seeking submissions of Pages and they don’t have to be your own that best exhibit creative use of the following:
- The Profile Picture
Does the Profile Picture connect well to the Photostrip and the other tabs? Is it well designed? If it contains messaging, is this utilized attractively and effectively?
- The Photostrip
Do the 5 pictures work together to enhance the branding? Does the Photostrip take advantage of the enforced randomness? Do other elements on the Page work with the Photostrip?
- The left-column tabs
Is the navigation clear, well organized and uncluttered? Do the icons for the tabs extend the branding? Are the tab names clear and concise? Are there any of the rather funky Static FBML icons ?
- Overall layouts
Is the design, content and layout of any custom iFrame tabs done at a high level, clearly conveying the Page’s message and connecting well with the other designed elements?
Ideally, the submitted Pages will utilize all of the above components to create overall branding & messaging excellence.
If I may toot our own horn here, the HyperArts Fan Page does a good job of unifying the above-listed branding elements.