Facebook has been making so many changes to the platform in the past week that it’s hard to keep up with them! This post will direct you to the appropriate Facebook pages where you can get more info and see demos of upcoming features.
The Subscribe Button
Facebook is adding a completely new feature to profiles, called the Subscribe Button. This button allows users to get updates from a person in their News Feed without actually being a friend or a fan. Many people have compared this functionality to Twitter, or Google +. It seems to me that Facebook has been listening to users, and wants to improve the platform to meet all of our needs. But it all depends on your settings, because you can still keep your profile completely private by NOT adding the subscribe button!
In the next few days, you’ll start seeing this button on friends’ and others’ profiles. You can use it to:
- Choose what you see from people in News Feed
- Hear from people, even if you’re not friends
- Let people hear from you, even if you’re not friends
Once you have subscribers to your Profile, you can see them all on one tab, which you can see and access here, in the left column of your Profile:
Subscribe Vs. Like?
What is the difference between subscribing to a profile and becoming a Fan of a Public Figure Page? Facebook has a Page that explains, and this nice visual shows the differences:
And it sounds like Facebook is encouraging some prominent figures to merge their Public Figure Page with their Profile:
Share Insights on Individual Posts
Another new feature that Facebook quietly rolled out this week: Share insights. You can now see how many people have shared your posts directly on the Wall. Before this change, Shares were like a silent promotion, you could essentially “re-post” another person or Page’s link/photo/video. For Page admins this metric will be valuable, because now we now how much reach our posts are getting on other Pages.
Facebook pushes the Recommend feature for Pages with an address
You might have noticed that now, when you Like a Page on Facebook, you get a little pop-up box asking you to Recommend the Page to your friends. You can actually write a review directly in that box. Facebook seems to be using this method to promote the use of the relatively new Recommend feature that we saw a few months ago for the first time.
When a user recommends your Page, those recommendations show up in a box in the right column. Page admins can “hide” unsavory reviews if they like, but users can still see hidden reviews if they look hard enough.
The consensus on our Facebook Wall when I posted about this was that any Page can be recommended, not just Place Pages. Perhaps this pop-up appears randomly, but I only saw it on Places…
Usernames for Pages no longer require 25 fans
People have been excited to point out that Pages with less than 25 fans can now secure a username for their Page. The requirement used to be 25 fans, but today I was able to name 2 Pages with less than 10 fans. However, there seem to be some restrictions still in place.
This Page that I tried to name has one fan and I cannot assign a username for some reason:
Facebook Bug Alert – iFrames not showing up for admins using Facebook as Page
PAGE ADMINS: we are noticing that when you are using Facebook as your Page, you cannot see custom iFrame applications. This should not be a problem since all fans can still see your tabs. Just switch back to using Facebook as yourself and the problem will be gone.
Share your thoughts!
Which of these new Facebook features will prove most useful to Business and Organization Pages?