For various reasons, an administrator sometimes needs to change the name of a fan page; perhaps the company’s or a product’s name has changed and the current name is no longer accurate. Because Facebook does not allow admins to make changes to the name or category of their current page, an admin will have to abandon the old page and create a new page.
Yes, this means starting over from scratch. But what about your fans? How will they know that they need to “fan” a new page, and how will you convince them to do so? Here are several tips for making the migration of fans easy for everyone:
- Create your new page first. Do not delete your old page.
- Every couple days, post a status update that alerts current fans to your new page and provides the URL.
- Send an “update” to all fans with a link to new page. Updates are not as visible as messages, but they are the only method available for alerting all fans at once. (To send an update, go to “Edit page” and in the right column select “Send an update to fans”)
- Create a Static FBML tab that explains the change from current page to a new one, asking fans to go there instead.
- Make the tab title one that grabs attention for your current fans (who will not see default landing page), and make the tab the default “landing page” for new visitors.
- Also, create a landing tab on your new fan page that explains the migration.
- All administrators of the new page should use the “Share+” and “suggest to friends” features to promote the new page among colleagues.
- Create a Facebook ad campaign to target new fans and send them to your new page (go to http://www.facebook.com/advertising/?pages and the tab labeled “Find new Fans”)
- If you have a blog, write a post about the new fan page and ask readers to visit you there from now on, including a link, of course.
- Post the new link on all your websites. You can make a note of the “new” page if you like, for the first month.
You will eventually want to delete your old page. Perhaps not all of your fans will have migrated. This is unavoidable, and has its benefits. Yes, you will have to build up your fan numbers again, but you know that the ones that did follow you to the new page want to be there and are more likely to spend time on your page and interact with your content.