Facebook has updated the way you integrate your website into its Open Graph, and how you set up Insights, Facebook’s analytics tool, to see how users are interacting with the social plugins primarily the Like Button and the Comments Box you’ve added to your website’s pages.
In this tutorial, I will describe the steps necessary to integrate your website with Facebook, by getting an App ID for your site and adding the Open Graph meta tags to your site’s pages.
Setting up your Website as a Facebook Application
First, you must set up your website as a Facebook “application” which provides you with an Application ID you use to integrate your website into Facebook’s Open Graph, so you can add Facebook’s Social Plugins to your site.
Installing the Facebook Developer Application
The first step in creating an application in Facebok is to install the Facebook Developer application.
To do that, log in to Facebook and then visit the URL http://facebook.com/developers.
If this is the first time you’ve installed the Developer Application, you will see the Request for Permission dialog show below:
Click the Allow button to proceed.
Creating the Facebook Application for your Website
Now that you have the Developer App installed, click on the Create New App button.
Give you application an “App Display Name” (the name displayed to users).
For purposes of this tutorial, you don’t need to have a “Namespace”.
Click the “I agree to Facebook Platform Policies” box; then click the Continue button.
On the next screen, enter the security phrase and then click Submit.
There are a lot of options you can tweak related to your application. In this post, we are going to focus on the basics needed to get your website set up with a Facebook App ID.
The Settings Tab
This is where you do the basic set up for your app.
For the purposes of this tutorial, you need to concern yourself only with the Basic Settings which will suffice for setting up your website as an application to get an App ID.
OK, there’s your App ID! You’re almost there. Your App ID is the value you’ll be using to integrate your website with Facebook’s APIs so you can add the Social Plugins (Like Button, Send Button, Comments Box, etc.).
For the purposes of this tutorial, you won’t need your “App Secret” value.
Second, notice the “edit icon” below the App Secret. You don’t need to add an icon. If your website has a favicon, it will be displayed next to your site’s URL in Facebook Insights.
- App Display Name: Make this the same as the original value you provided;
- App Namespace: Leave blank;
- Contact Email: Where you want Facebook to send emails regarding your app;
- App Domain: just put “mydomain.com” where “mydomain.com” is your website’s domain URL (TLD);
- Category: Select a category from the pulldown list (optional).
This is not applicable for a “website” Facebook application.
Select how your App integrates with Facebook
It’s here where you tell Facebook that your App is a website or blog.
Once you’ve filled in your website or blog URL, click the “Save Changes” button and you’re done!
Your website is now an “object” in Facebook’s Open Graph, with its own App ID.
Next, I’ll show you how to add your website to Facebook’s Insights analytics tool.