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Have you been seeing Facebook’s new Recommendations box in the right column of Pages that you admin or visit? This is a relatively new feature that allows users to add a message/endorsement to a Page. I don’t think “recommend” is the best description for this, because you are basically giving a review, which could even be negative.
Here is the recommend box, as I see it, on the HyperArts Fan Page:
And on a few other Pages as well:
When I posted my review on the Chop Bar Page (our favorite neighborhood restuarant), a post also showed up on the Wall of my Personal Profile:
Potential for Negative Reviews
This feature is different from the Recommend button, which implies a positive endorsement. Some buttons DO let you add a comment, but the act of “recommending” is not a negative one. This feature is similar, except it lives on the Page itself, and allows you to say anything you want. Plus, you can publish without mediation…could this turn into a Page admin’s worst nightmare?
There is an option to report any of the comments on your own Page, so in theory you should be able to remove inappropriate or irrelevant comments.
However, when you click the report button, as a Page admin, you get these options:
I can report this comment as abuse or spam, but does that guarantee that the comment will go away? This reminds me of the Reviews application that many Pages have chosen NOT to use because they cannot control the nature of comments. We used to have a Reviews tab on the HyperArts Page, with mostly rave reviews. But there were just a few abusive and nonsense reviews that we flagged as spam but could not remove, forcing us to delete the entire tab. Facebook never responded to our reports of abuse.
Can’t See the Recommendations Section?
Many people have said that they cannot see this new feature (as of 6/1/2011), so I suspect that it is being rolled out to selected users. It also seems to be only available on certain Pages, because I do not see the option to recommend many of the Pages that I like or administer.
I would love to hear any of your thoughts and findings on this matter, so leave me a comment or post on the HyperArts Facebook Wall.