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  • Facebook Landing Tabs – You Need 10K Fans – But….

    Facebook MoneyUPDATE 5.20.10:
    InsideFacebook reports that Facebook, in the face of widespread griping about their decision to set a threshold of 10,000 fans before page admins can set a default landing tab other than the Wall or Info or spend $25K (yup, $25K!) to get “authenticated”, has reversed course and removed those restrictions.

    Previously…. (5.19.10)

    Facebook announced today that fan pages can’t set any tab other than the Wall or Info as the default landing tab until it either has 10,000 fans or the Page admin works with their ads account manager. This means no setting of canvas tabs or Static FBML tabs as default landing tabs unless you’re ready to spend serious money on Facebook advertising or serious effort building up your fan base to 10,000.

    The All Facebook blog speculates that this is either driven by the desire to cut down on spam or boost revenue. I must admit I’m not sure how this cuts down on spam, but I can certainly see that it at least attempts to steer more businesses into spending on Facebook advertising. However, if you check out the spend thresholds for working with a Facebook ads account manager, you’ll see that pricing starts at $10,000, to “begin the authentication process.” So 10K fans or 10K dollars is the name of the game.

    Are Fan Pages that already have the custom landing tab grandfathered in?

    I tested the HyperArts Fan Page and, for non-fans, it still defaults to our Static FBML landing tab, so perhaps if you already have this set up, your fan page will be grandfathered in. But I’m not sure what will happen if, say, you decide on a new landing tab and try to change it.

    Our good friends at BrandCraft offer the following advice:

    This makes the Share, Comment and other Social Functions very important to have integrated into custom facebook tabs. Every custom tab built needs to have the social elements as part of the design. This is important because it adds a second layer to the advertising campaign. If you have a non fan come to your page through advertising you want them to take an action that shares that page with their friends, because that one non fan can turn into ten non fans with one action.

    Also Status Updates need to contain links to these custom tabs too. When you attach the link within a status update it is going to pull the page’s meta data but the url will direct them to the custom page you designated. Again once you get a user to the custom page the social functions are the key to increasing page traffic.

    Facebook helpfully states: “Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab. Unfortunately, this currently will not work with “Fan” ads.”

    Whatever the case, it again points out that developing on the Facebook platform is like developing at the foot of a volcano. With Facebook, there are no standards and nothing is guaranteed. Caveat emptor!

    Comments

      • Well, apparently, they changed their mind again and removed the “default landing tab” as of Jan 10, 2011. I was trying to follow the plan to set up a “page” on my Page for a default landing page, other than the wall or info… NO WAY! It wasn’t even an option listed!

        Anybody find it in some hidden place I missed????

        • I’m still seeing it where it’s been for some time, under “Apps” in the Edit Page area. Are you sure you Page hasn’t been merged with a Place page is a Place page? If you see a Google map on your landing tab and no top blue tabs, then it’s a Place page and you can’t set the default landing tab on Place pages.

          • It’s merged with something cause it’s not there. It hasn’t merged with a “Place” page, but I have the same name as “Community,” “Company,” “Author,” Person” and not listed. That happened when I didn’t see it when I started, so I tried it again.
            I got the impression from FB, that if I deleted the “Name,” they would ALL go away.
            I know what the “default” row looks like, but it isn’t there. I’m trying to use in “Community” of the “Name.”

          • It’s merged with something cause it’s not there. It hasn’t merged with a “Place” page, but I have the same name as “Community,” “Company,” “Author,” Person” and not listed. That happened when I didn’t see it when I started, so I tried it again.
            I got the impression from FB, that if I deleted the “Name,” they would ALL go away.
            I know what the “default” row looks like, but it isn’t there. I’m trying to use in “Community” of the “Name.”

            Here’s what FB says, and I agree, but looking at he area, you’ll see, there’s NO Default Landing Tab…
            To change the default tab of your Page:

            1. Click “Edit Page” underneath the profile picture when viewing your Page.
            2. Select “Manage Permissions” from the left sidebar.
            3. You will see an option called “Default Landing Tab.” From there, you can select which tab your Page will default to. Be sure to save your changes to ensure that this is what people will see when they visit your Page for the first time.

            http://img823.imageshack.us/img823/434/nodefaultlandingtab.png

    1. Looks like Facebook is starting to get some sense knocked into them after realizing how bad their privacy policy was.

      How can they justify requiring 10,000 users required to set a default landing tab? I sometimes wonder if they they about anything other than money sometimes.

    2. Liars at Facebook! Facebook has not reversed course. I am still unable set my default landing tab.

    3. Yes, you can set your landing tab… with little or no fans, BUT…..

      Now with the new layout, it seams you are unable to set a specific Default Landing Tab:.. I only came to realize this after I merged pages. I claimed the “checking in/Friend Activity” page for my business an merged it with the business fan page an FB automatically switched the fan page to the new layout.

      http://www.facebook.com/volcanodeluxe

      Is there any way around this?

      thanks,

      • It sounds like your Page is now a Place which you can confirm by the presence of a map, as well as a “check-ins” count just below the “tab” navigation in the left column. Places do not allow the admin to set a default landing tab.

        • Yeah Tim, that’s it! ..unfortunately.

          I wanted to say reading these blog pages has been helpful! (E.g. Explorer, and the use of a style sheet) ~while the FBML tab work cross browser, it is a bit slower to load.

          Before I spend hours searching.. do you know, how or, if I can set up the like button on the webstore I’m constructing to not only like the webstore but at the same time like the FB fan page. I tried merging them (fan page and store FB interface) and the store’s fan page disappeared.. an all the fans became a fan of the webstore/interface. <~ or would I have to add a "become a fan on FB button also!?!

          ..and one more pressing issue. I'd like to add the "Connect with Facebook" button so new customers fan log in with FB.. but i'm not sure how to do this. ~do you have a tutorial for this?

    4. Anybody knows how to change the landing page for a personal profile ? For the new profiles I create it’s always the Info page by default (even for friends) and I can’t change it !

    5. @Bilel – I’m fairly certain personal profiles are limited to the default info tab as the landing page.

      @RG thanks for the link, that’s a great guide, anyone having issues with setting their fan page’s default tab should just follow that.

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