Contact Us
  • Facebook Changes as of October 14, 2011

    How to Review Recommend a Business Page

    Facebook has announced that they are going to remove the Reviews application from Pages.

    In this quote (via All Facebook) Facebook announces that there will be newer and better ways to get reivews on Pages soon:

    “We’ve found that the best way to encourage conversation and feedback is through posts and comments on your Wall, so we’re removing the Reviews and Discussions tabs for now. We’re working on tools to help you moderate, filter and manage content in one powerful place. Stay tuned.

    You won’t be able to access your reviews and discussions once they’re removed, so please save this content if you’d like to keep it for future reference.

    On place pages with a location, fans can still write a recommendation for their friends or others from the right-column that says Recommendations. “

    – Facebook Help Center

    This comes as a nasty surprise to some Page admins who might have encouraged fans to write reviews of their company. But it also might cause a sigh of relief to those who have struggled with negative or spammy reviews. The application never allowed for Page admin moderation, which could be annoying if users left useless or inappropriate reviews and refused to remove them.

    Pages are Improving (?)

    Page Admins can now moderate new Page Recommendations

    You may have recieved several recommendations by now if you administer a Page with a number of fans.

    First, you can browse through your recommendations and locate any that are obvious “tests” or spam. It’s not uncommon for people to misuse applications like this and leave useless or inappropriate reviews:

    Hover over the X in the right corner of the review, and you will see a drop down menu of options:

    If you select “Hide Recommendation” you will get a notification that this recommendation is only visible to friends of the author. That is a pretty small number, most likely, so you are essentially removing the note completely.

    Users CAN look to see the recommendations that have been hidden by the admin:

    No more Discussions
    Facebook shared this message with Page admins recently, letting them know that the Discussions application would soon be removed:

    Suggestions from Facebook

    You may have noticed that Facebook is giving you more and more suggestions…who to Friend, what to Like, and even people you might want to “subscribe” to:

    New Insights and Metrics

    Pages admins will have noticed a new metric directly underneath their Page’s fan count. The metric is a number followed by “talking about this”

    Read more from All Facebook

    Etc.

    New iPad Facebook Application was released.

    Easily talk to friends on their Birthdays
    Now you will see more prominent reminders of your friends’ birthdays on Facebook, with an easy interface for posting to their Wall without even visiting their profile!

    read more from The Next Web

    Comments

    1. Great overview.  Regarding the new reviews policy, have you been able to find any announcement/documentation for how consumers can review businesses that aren’t places pages?  I work in the real estate space and a lot of agents have non-places pages pages (set up as business/consulting services) and reviews are a REALLY important part of their business.  I can’t figure out how consumers are going to review them on Facebook unless they convert their pages to places pages.   Also, if you don’t already have one “recommendation”, is it possible for admins/fans to access the new recommendations feature?  Do you know if there is a way to link to the recommendations section so that businesses and page admins can encourage recommendations of their page?  So far, the only way I’ve found to review recommendations is the first time you like a page and you can choose to answer or ignore the pop-up that appears, unless there are already recommendations on the page in which case you can click the “see all” link.  

      Needless to say, I find this new version of recommendations lacking in a few areas…hope they improve it (or at least the communication around it) soon.  Appreciate any guidance you can provide if you have it.   

      • Facebook has said that they are working on “improvements” to Pages, so perhaps there will be another solution for admins. They are encouraging the use of Recommendations for now, and if you add an address to your Page, fans will be able to write recommendations for you. Admins can “hide” unwanted recommendations, which is a feature that was not available in Reviews. So that is an improvement. Another option is to create a tab on your Page called “Praise” or “Reviews” and add an FB Comments Stream where users can leave recommendations. These streams can be moderated to some extent. We will be writing a blog post on this, so stay tuned!

    2. Something that has caught our attention recently is those Place Pages which display the Bing Map are in fact editable to anyone! I have since disabled the maps on a number of Place Pages I’m Admin of, to prevent the info being edited by just anyone. However, on disabling the map they become ordinary Pages. Has anyone else come across this?

    3. Great point Kirsty, I just tried this on a Place Page (not yet claimed by owner) and it was indeed possible to edit the info myself (which I did not) without being a Page admin. The reason why this is possible, I assume, is that these Place Pages are user generated in the first place. When someone “checks in” on their mobile device, they can check in to an existing Page, or create one. So lots of chain restaurants that don’t have Pages for each location are seeing these types of duplicate Place Pages showing up, all created by their customers. It makes sense, then, that users can edit the Pages if they want. An owner can also claim these places, but I know this is a long process that does not always work. Facebook simply has not responded to several of my owner requests. Thanks for pointing this out!

    4. i don’t know if this is addressed already; how did twilight get away with this?

      https://apps.facebook.com/twilight-tm/

    5. i don’t know if this is addressed already; how did twilight get away with this?

      https://apps.facebook.com/twilight-tm/

      • Hello Gregory, I am not sure I understand your question…what did Twilight “get away with?” This is a canvas application.

      • Hello Gregory, I am not sure I understand your question…what did Twilight “get away with?” This is a canvas application.

    Speak Your Mind

    *